The largest hurricane since 1987, St Jude’s wasn’t the only power setting off a storm this week: Twitter enthusiasts unleashed a gale force of their own around the strong winds. Corporate tweets are often swamped by those of individuals, but when it comes to credible information, corporate data blows public opinion out of the water.
New media has brought with it new digital communications strategies and tools that enable innovative new tactics. But all too often PR and marketing teams struggle to create truly effective cross-media campaigns, hindered by their obsolete structure, and the skills gaps between their members. The Kantar Media white paper “The shifting role of today’s communications
New analysis of popular media theory presents an innovative approach to successfully integrate paid, owned, earned – and social – media campaigns. Kantar Media’s white paper, “Introducing the Media Halo – a New Model for Paid, Owned, Earned and Social Media” provides a brand new framework for creating truly integrated media strategies. Its innovative approach
Analysis released today by Kantar Media’s automotive evaluation team reveals that BMW’s i8 was the most discussed model in social media at the Frankfurt Motor Show 2013. It was mentioned in 3.3% of all posts, coming out ahead of Jaguar’s C-X17 Concept (3.1%) and Audi’s Sport Quattro Concept (2.5%). Withinonline news and blogs, Mercedes-Benz’s S-Class
Your social media activity is successful? Prove it! Here are a few tips to help you focus on the right KPI’s (Key Performance Indicators) and measure the strategic elements needed to improve your brand. What social media metrics are you currently measuring? Leave us a comment or get involved in the conversation on Twitter (#KMNI)
Media is evolving fast and Public relations is changing along with it. According to Mashable’s post Startups Bet Audio Is the Next Frontier for Social Media: “There’s no shortage of apps and websites to help us share our lives through videos, pictures and text messages, but we’ve moved farther and farther away from what was once
FIFA Confederations Cup Brazil 2013 triggered a huge amount of buzz in social media, among which the discussion regarding the rising protests and the actual games definitely dominated the whole space. This report however has been created to look beyond football and protesters and find out, how Brazil and the Confed Cup is being perceived
Hi, I’m David, my key role at Kantar Media is developing “listening” programmes which tap into the rich vein of social media to compliment more traditional “asking” research. Using our data and experience, we’ve pulled together a guide of how to incorporate social media into your retail strategy. I hope you find this useful and
What kind of posts or tweets generate engagement? Pr professionals and/or community managers can develop different levels of interaction with their public depending on the type of interaction they wish to have. Whether they seek to discuss, make them participate or recruit brand ambassadors, the level on engagement if different… Come and check out our
Christophe Ginisty, former deputy managing director of Edelman EMEA and founder of agencies Rumeur Publique and Open Agency, recently used his blog to describe the main goal of modern PR: to “establish mutually beneficial relationship between the organization and the targeted public.” Public Relations is all about maintaining a constant dialogue with the audience and
The fragmented world of social media encourages brands to develop a global strategy with a more unified approach to attain direct access to consumers. However, the emerging practices of PR 2.0 and content marketing have struggled to share new social channels and methods of engagement, creating confusion between the two disciplines of communications and marketing.
Smartphone usage is on the rise… but what about QR codes? This infographic showcases how you can integrate QR codes to your PR strategy and enhance users’ experience
You have finally made it on Facebook, Twitter, LinkedIn. But another social way that has become important in enhancing traffic is video! Check out our second episode of our webseries #kmnitrends and start using video content in your Pr strategy
These Chinese brands have turned from local, national ones to world organisations. Commercially, these dynamics have just started. In the view of competitors such as Electrolux, Samsung, Whirlpool and Bosch-Siemens, Haier, for instance, calls for between 3% and 4% of the market share in France with a two-digit growth. For those who are constantly wondering
Last year, research agency Millward Brown published a special issue of their BrandZ™ ranking with a Top 50 of the most valuable Chinese brands, explaining China’s will to overcome its status as a producer of cheap products. These brands are already growing outside of their country. Although their value has yet to start competing with