The largest hurricane since 1987, St Jude’s wasn’t the only power setting off a storm this week: Twitter enthusiasts unleashed a gale force of their own around the strong winds. Corporate tweets are often swamped by those of individuals, but when it comes to credible information, corporate data blows public opinion out of the water.
New media has brought with it new digital communications strategies and tools that enable innovative new tactics. But all too often PR and marketing teams struggle to create truly effective cross-media campaigns, hindered by their obsolete structure, and the skills gaps between their members. The Kantar Media white paper “The shifting role of today’s communications
New analysis of popular media theory presents an innovative approach to successfully integrate paid, owned, earned – and social – media campaigns. Kantar Media’s white paper, “Introducing the Media Halo – a New Model for Paid, Owned, Earned and Social Media” provides a brand new framework for creating truly integrated media strategies. Its innovative approach